https://www.leahdorzweiler.com/our-story daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1551916654586-C7FOE5YWG5I6EX96M7OC/Makarska.jpg Our Story https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552055738627-REJW6BEGNA6WPL7G4LSY/IMG_8395.JPG Our Story https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1553981117249-GUQQSTR4WCMXPVAHQ8KA/travel%2Bmap.jpg Our Story https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1554926319227-69U2ZMP3LQTX7Q9ZD3NR/Malibu+higher+res.JPG Our Story https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1724884110579-8VZ7MDKZEQ9MYKQ6DJV7/Untitled+design.png Our Story https://www.leahdorzweiler.com/new-index daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1559323637378-0Q0PIQ712BJY86T80F1P/Decade+revised+2+bricks.jpg New Index Entry page to Decade’s e-commerce website. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552053375299-GMSU6CZC2EPLVNX3R0KW/Screen+Shot+2019-03-08+at+6.53.21+AM.png New Index - Zeplin file I created symbols to organize my Sketch file and documented typeface and color palettes used in Zeplin before handing off to a development team. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552158779894-69ZKD2K5L0K1XBZCY56P/Jillian.jpg New Index - Jillian, a focused shopper. • Jillian, a student in her early 20s, comes to Decade when she needs to buy a gift and has something specific in mind. • She likes the brands and products Decade carries and feels confident she can find the right gift while staying within her budget. • Jillian wants to find what she needs quickly without wasting a lot of time. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552022363085-BTXJT8XGZLNPAW0IS79C/Screen+Shot+2019-02-07+at+3.10.00+PM.png New Index Early iteration of wireframes for e-commerce site shown in InVision. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552027464932-GT1OR4C9SUKUFRYN078O/Screen+Shot+2019-03-07+at+11.43.51+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552027479730-W8CI3DVTRHELP3F437M6/Screen+Shot+2019-03-07+at+11.40.45+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552157779696-BNSPW9XNWT3MO0X9LDGR/Janice.jpg New Index - Janice, a casual shopper. • Janice is financially comfortable and likes to browse. She will buy something for an event or when she could use an addition to her home. • Decade is a destination she visits every couple of months because she enjoys the store’s visual aesthetic and products available. • Open to browsing whatever is in store. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552260420744-ECGSJEOVVP7V4N3VKWB5/Storefront+tighter+crop.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552260436607-8BNAT8AHSA9FOB4E6M8I/Screen+Shot+2019-03-10+at+5.25.19+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552260656368-DFG0EFNXF3T8BIJTYPK3/Decade.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552260749265-1QZYTQWH0G0QX7PUNVUR/Decade+cards+cropped.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1554747513486-LWA25GM1BEW1ANJSTC0A/decade+sign+compressed.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552015602998-UG104JW9F123CMNGWE00/Screen+Shot+2019-03-07+at+8.20.09+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552015603499-KF8J6FMAFOYE5QNDTRM1/Screen+Shot+2019-03-07+at+8.21.10+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552015602997-1MZ9IRHMULX5ZXTR7R3G/Screen+Shot+2019-03-07+at+8.20.55+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1605023929628-6F0CU8LQQVYJ4BRS2WDQ/Decade+mobile.png New Index High-fidelity prototype of responsive site for mobile to desktop. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552155134148-ZSC6O903HZ63AAXO8OIN/smartmockups_cover.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1605024049126-9FVJZJP95ZGIRCI3UOH3/Decade+update.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1552264436159-65B454Y7D0G6IDF74RSL/smartmockups_PDP.jpg New Index Product description page featuring a store product. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1555196287218-WJHTNCM2RK44PNETTU2J/newspaper-mockup-3-1-1300x865.jpg New Index - A case study in print design How my skills in news design apply to UX https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1555188998771-XL3S63I6ZWFCA0QLCNVV/Sports+page.png New Index - That winning feeling For this sports story, I edited the main image in Adobe Photoshop to convey that the story is about leadership. The gravity of the bolded headline also communicates strength and a confident, winning attitude. A lighter grey font color for the supporting text also shows contrast and hierarchy. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1555189628685-IXVPBPMES2RCR9TBFU8I/MU+extension+program.png New Index - Rooted into the ground For this story about a program connecting farmers, I used more space in the font kerning and a contrasting brown font shade to match the tone of working off the land. It is offset from other stories on the page with an extra padding of white space, visually giving the eye a break from lots of copy. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1555190270547-MW1PMKHUVY9MXO5HQQTP/meth+problems.png New Index - A serious problem in shades of grey This was a heavy subject matter and challenging to capture visually. I used multiple shades of grey to channel that seriousness and a wide range of font sizes to show that gravity. The breakout graphic preceding the story is data visualization in action, putting the reality of the problem into perspective. Context is everything in breaking down numbers. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1555189350422-6PA3B3D97Y9H21QFPCRS/ballerina+cutout.png New Index - A mirror image In designing this page, I took inspiration from the main photo. The headline shape, color and style reflects the ballerina’s pose looking into a mirror. White space is used as a powerful design tool to draw attention and give more weight to a story. The typography style and color set the tone as well. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556744838668-YD90KY55B5KVBE26TKDM/Dorothy%252BPaul%252Bpg%252B1.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556744588944-KO0ICDJRZG5ZS7HBU17H/Dorothy%2BPaul%2Bpg%2B3.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556744637433-89AOGFYG1KH9HVRZ3X3Y/Ritu%2BJain%2Bpg%2B1.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556744674491-TA1N8ADJ9M2647OGGKLL/Ritu%2BJain%2Bpg%2B2.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556573065131-1Q1GDG1AURHE20IB6JBP/Photorealistic-Magazine-MockUp-full.jpg New Index - Writing samples Collection of my written copy work https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556573827644-5TO7FVW5OZO6STNS36JA/Newsletter+fall+2017.png New Index - Marketing work for mortgage industry For five years, I did marketing and social media work for a mortgage broker, writing content for quarterly newsletters, an updated blog and all social media platforms. To stay on top of industry trends, I consistently researched relevant market indicators to communicate to my company’s clients. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556581055766-EASP2Z5GG0V2WYAPALXR/Page+3+Ritu.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556574335969-VDKIUNJ95TF228EDKNCH/Fall+2016.png New Index - Translating economic data into digestible terms While I came into the mortgage industry with limited previous knowledge, I learned more each day and strived to share valuable market information with our clients in layman’s terms. First I conducted research, then I broke down what clients would need to know to inform financial decisions. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556744532098-MH6VB82EHV2NSRPPFXGM/Dorothy%2BPaul%2Bpg%2B2.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556652861032-XZGQD1GH9PPMO1FEDPUR/Screen+Shot+2019-04-30+at+1.10.39+PM.png New Index Wells Fargo automatically separates money spent into categories and includes a pie chart allocating total monthly percentages. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556721780354-P7HYP12U98X209BLGHK1/IMG_2096.JPG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556727645366-S0Z907E5BB1K5SQSKBM7/Screen+Shot+2019-05-01+at+10.20.14+AM.png New Index - Make easy swaps The ability to compare brands at a glance and see major differences, such as price, was a key feature that became a part of our team’s more developed, high-fidelity prototypes. It reinforced the ease of use and transparency that our users wanted. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556652718096-FRB2I1P7O6F7A2WWMB8D/Screen+Shot+2019-04-30+at+1.13.50+PM.png New Index Mint’s user interface breaks down dollars spent in each category per month. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556643653867-LHTFZUPD9O3FDHBOF87U/amazon-subscribe-and-save-guide.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556729916189-EPPLLB7O5P5UJ1OMAQEJ/Screen+Shot+2019-05-01+at+10.48.27+AM.png New Index The screen on the left shows how much of the user’s total budget is being spent per category, while the right screen shows how spending varies per month. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556724692663-IMBPNO9DQV91ZMWTXQB8/Amazon+Journey+Map.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556723655904-QXRURDJX445QT9Q6Z0A1/Persona.png New Index - A working family Problem statement: Joe, a working professional and father, needs a better way to compare pricing and make sure deliveries are set up in a timely fashion. He is motivated mainly by saving time to have more to spend with family, but would also like to see opportunities to comparison shop. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556729168293-ZNFTMS1NQOK7T0BD18E4/Swap+product.jpg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556721383476-RD9FVT92ZPUH9SJE2NVJ/image-asset.jpeg New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556721756427-FNXG4RKA3UKDU1KNUCCU/IMG_2095.JPG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556649501508-C8SNL8QBD2M1MT87BIB0/Amazon+1.jpg New Index Entry screen to final mockup for our app design. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556725979675-PO5HEZC3CXWORF01MXN8/Screen+Shot+2019-05-01+at+9.49.18+AM.png New Index - Initial wireframes A couple of wireframes here show how a user could easily set a budget or manage an Amazon subscription to save time and money. The budgeting bar shows how much current purchases measure into their total budgeting goals. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556724407218-0QLGQIRBI8BNQ97JZPRI/IMG_2097.JPG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1556730663120-9H5A876RW8FQVL3SC1CD/smartmockups+final+screenjpg.jpg New Index Users can manage their monthly subscriptions with just a couple swipes. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581803822720-4LETAEWO49IBLC6RI1JQ/Screen+Shot+2020-02-15+at+2.37.34+PM.png New Index - Visusalization of results Through the survey, we collected both quantitative and qualitative data. The respondents also suggested that the specific issues our nonprofit addressed - homelessness, youth issues, local causes - were important to them. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581804593931-B4Q0PLBQP9XD0T82AQUH/Screen+Shot+2019-03-19+at+2.30.59+PM.png New Index - Transparency is key One of the major takeaways of the survey was that transparency about where funds are going is fundamental to inspiring donors to give money, yet is so often lacking (as illustrated in this graph). https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1602703024568-HJSQKNYE6L9MW02XV9PW/Screen+Shot+2020-10-14+at+1.14.53+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581801405201-AW5ZZ1G9FNB9FBSIRR6P/Screen+Shot+2020-02-15+at+2.16.08+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1579476119991-UVEIOSY0004TT6JQ0ZJP/Screen+Shot+2020-01-19+at+4.15.44+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581804234976-QY7ILWB622GSV5OKQPJ4/Screen+Shot+2020-02-15+at+2.59.53+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581801530883-0WE3DU1X3MIM3AACUSUT/Screen+Shot+2020-02-15+at+2.18.25+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1602702477334-WR58UV5HWVURIAPUPFP7/Screen+Shot+2020-10-14+at+1.06.29+PM.png New Index - Transparency: Responding to user needs We aimed to solve the mystery of where donations go by explaining exactly what $5 to $50 per month could buy for underserved youth. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581980046482-NJIZGY7AFHD7YIDNA5SW/TWC+old+home+page.png New Index - Problems with the old site On the original site’s home page, users were overwhelmed with multiple rows of header navigation, some of which were redundant. There was a carousel that moved quickly and featured a graduate’s story, except he appeared much older than a teenager. There were blog updates and treatment stats that were all outdated, and finally a book for sale that did not accomplish the nonprofit’s goal of attracting new donors. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581801709743-ZEDK15MH8D4W8Z7AUIKZ/Screen+Shot+2020-02-15+at+2.21.15+PM.png New Index - Where to start? My teammate and I wrote questions and distributed a survey to better understand charitable giving habits of the nonprofit’s targeted demographic. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581803799325-L5OX842F5OCYSL8IU4AY/Screen+Shot+2020-02-15+at+2.36.49+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1602701421910-ILKAD8A3KVP1A7OQCCDN/Screen+Shot+2019-04-27+at+12.46.42+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581800302149-W0PYZ6J8QWKOF12F4KWQ/Screen+Shot+2020-02-15+at+1.57.29+PM.png New Index Image from our redesign of ThirdWayCenter.org’s home page, including my UX writing. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1581801462433-5UPIRR6PQFWC0WFNEK7I/Screen+Shot+2020-02-15+at+2.17.12+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607896566136-949ZX8U2Y12JPBD1V6WQ/Screen+Shot+2020-12-13+at+2.47.01+PM.png New Index - How usable is it? I reviewed videos of users going through a clickable prototype, applying contextual inquiry and gathering both qualitative feedback and quantitative metrics to share with my cross-functional team and stakeholders in the telehealth project. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606254049697-548LSPEXXY4DGR0DWAW1/HG+Resource+Center+2.1+copy.png New Index Phase 2.0 iteration of my Telehealth Resource Center designs. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607900455456-QQ9RKIVCLD4LPAZDZT55/Screen+Shot+2020-12-13+at+3.50.31+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607900480091-UZFGG00KOK58S72VYJ7G/Screen+Shot+2020-12-13+at+3.51.23+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606255879842-MXCCOIIXDSI438KHWRET/Screen+Shot+2020-11-23+at+6.18.08+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606256002467-HYLVUWQFMZOQX2DOPPWR/Screen+Shot+2020-11-23+at+6.21.27+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606256098614-EFY62P82HAI5I17C2V01/Screen+Shot+2020-11-23+at+6.22.21+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606256526985-99YX4XX8IERX0DO762EH/Screen+Shot+2020-11-24+at+4.21.46+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607897208555-CFVBBJDHSPT7WW8YT2Q1/Screen+Shot+2020-12-13+at+3.05.39+PM.png New Index - Analyzing metrics In setting up usability tests, I typically collect feedback on a 1-7 scale rating to measure favorability and identify strengths and pain points in the user flow. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606259559248-I1J1D3GDROL97KMF7RC3/RC+results+page.png New Index - Results page After a user selects a U.S. state and treatment/specialty option on the landing page, they would be taken to a results page (using the scenario of someone seeking evaluation for COVID-19). Each card on this screen shows the partnering company’s name, medical specialty, provider availability, out-of-pocket cost, and Healthgrades’ average patient star rating for the included providers. The latter element - star ratings - leverages one of Healthgrades’ most popular UX features providing additional value to users in making informed decisions about which partnering company to select, based on other patients’ ratings. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607898062419-TVROEG564VLBDZGQL1GD/HG+Virtual+Clinic+V3.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606261513322-4G13EAUSAKXV40MBEDBA/HG+Virtual+Partners+FILTER+dropdown+viewed.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1606258965577-PEV5ZRDOHGORJF7JKB9Q/HG+Virtual+Clinic+V2.png New Index - Early iterations: Landing page Working within my company’s existing design system, I skipped low-fidelity wireframes to start experimenting with different layouts and placement of components in Figma. With the assumption that a patient’s location would be necessary criteria to start a visit, I created a variety of popular telehealth treatment cards along with more traditional specialties like “Dermatology” and “Pediatrics” before concrete data could be confirmed by our clients. Users would only see card options that were available within their state. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607894706384-LJGH9TZ319R9V8E9RFUE/Screen+Shot+2020-12-13+at+2.17.38+PM.png New Index View of clickable prototype from design mocks in Figma, starting with a Healthgrades user persona. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1607904935519-1RYD7LJMG048OR4NBE18/HG+Resource+Center+2.1.png New Index - Design mocks 2.0 In the updated high-fidelity design of the landing page, I have added newer images, restructured the content sections, and grouped the most common treatment cards into their own section in the middle of the page, making it easier for users to quickly locate. Each specialty card also includes bullet points of popular treatments and simple iconography to help users more easily identify the treatment areas they are seeking medical attention for. This is intended to save time for users, preventing unnecessary clicks in order to understand what treatment is covered under a certain specialty area. The specialty cards displayed here represent the full range offered; the number shown to a user will be filtered down depending on their location and availability in each state. I also added a search field at the bottom of the page to accommodate a request by our company leadership allowing users to search for specific doctors, conditions or procedures. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/46103fd0-70db-4795-8f74-ecf85ccdedcc/image-asset.png New Index - Before redesign: “Open a New Account” page Prior to kicking off the revamp project, the existing page was fairly bare bones with no visual imagery, no real information architecture or hierarchy. I saw it as a ripe opportunity to rethink the page structure and break out key information visually, to feel more approachable and inviting to novice investors. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/66573e27-ea6f-48a8-81dc-2b3385a6114c/Open+New+Account+-+FINAL.png New Index - After redesign: Final product One of my goals with the redesign was to amplify the page’s visual appeal enough to entice new, possibly first-time investors, into learning more about how to choose the right account type and the right fund to match their investing needs and preferences, without feeling overwhelming. I used our brand colors and iconography, coupled with compelling full-bleed stock imagery and bold font treatments to help bring the page sections to life and to visually convey the differences between accounts. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/eca05324-cd27-4d11-9f95-12f3e332c0f5/How+helpful+is+_open+a+new+account_+page.png New Index - Users mixed on usefulness of current page content When asked how useful the information on the current “Open a New Account” page was, users rated it anywhere from 3 to 7 on a 7-point scale. Regardless, I knew I could do better than the existing page in motivating users to open new accounts. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/cbf5eebc-6e62-4245-a3c3-cc200714447d/Open+New+Account+DE+hero.png New Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/f0c31dd3-8b95-44b1-b005-4bcd1d4690d4/Open+New+Account+links+added.png New Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1668401196286-HYF8H179P445CX615HBU/Screen+Shot+2022-08-25+at+3.25.56+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1668401989069-RRUSF4XTGNKNFWVQVFPU/Screen+Shot+2022-08-25+at+3.25.18+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1668401491391-YYOT4MC037UGH3C14DD4/Screen+Shot+2022-08-25+at+3.25.27+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1668401517203-5PKSEL322EF3XZY7A91R/Screen+Shot+2022-08-25+at+3.26.33+PM.png New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/696662a5-76c0-4939-b300-1f501596d3d8/Open+a+New+Account+1+cropped.png New Index - Page hierarchy issues Aside from the obvious lack of visual interest, the original “Open a New Account” page crammed a lot of disjointed CTAs into one page. The first CTA to open an account occurs before any of the account options are shown, and next there’s a callout for existing users, when this whole page is intended for new account holders. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/71702633-4c32-4b91-b5e5-8c76352a7cc2/Screen+Shot+2022-08-25+at+3.45.24+PM.png New Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/d637617d-9f07-4700-981b-c2d7ac05e88e/Screen+Shot+2022-08-25+at+3.44.58+PM.jpg New Index - Make it stand out Illustration of user testing interactions, highlighting where users are clicking to open a new account. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/5f39938b-da6b-42b5-8106-19b79e7d9dc7/image-asset.png New Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727802802240-S36V3GD17YVQUYORKQ7H/IMG_5327.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727802802063-0ALRJUCYAQV9LD64CP0H/IMG_5328.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727802803127-P5AGHG8QHZAF0I0BDXER/IMG_5357.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727802803461-58P3Y3B7LFKLYXO5HBYE/IMG_5359.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/f7cee372-10f0-4af6-8a79-31fcf324ec72/IMG_5333.PNG New Index - Iterative enhancements With the overall concept for the page design coming into shape, I iteratively upgraded levels of fidelity to utilize our design system components, making the new dashboard more aligned with our company-wide branding and familiarity with components and styling. The new charts would be built in code with JavaScript amCharts. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/cc087e32-5c91-4e4b-9b32-d02086abac12/IMG_5331.PNG New Index - Getting closer to pixel perfect. As I worked with the Product Manager and development team to build out the designs, I made design tweaks based on feasibility, for example including hover states as user tabbed over charts to display granular information, and the ability to modify the date ranges to render different visualizations. I also used existing design patterns from the customer-facing products such as our table styles and “expanded rows” utilizing screen, wide monitor screen space more effectively. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727804595592-BCLYK47M1ENNLG5WDY8Q/IMG_5352.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727804595279-KPCUSS4VAFLQ7UQACEU2/IMG_5351.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727804596848-66OV5M35ORNDE0MEMROF/IMG_5344.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727804597048-WTTICS1KNY5DROJT24GH/IMG_5341.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727805924587-UAXX2RWUJUZYXQY996PG/IMG_5342.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727805924601-X3V21KZDX9PS3L4Z8UYB/IMG_5345.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727805958037-S7RZDUM87Q9A5HCW8S22/IMG_5353.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1727805958096-S9B4FAKDRPVSYZ2ZXI5K/IMG_5355.PNG New Index https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/d77f03c1-096a-497d-a212-1a7db43e4f3f/IMG_5334.PNG New Index - New and improved enterprise software With the redesign and consolidation of tools, new visual data was added and organized in a cleaner format requiring fewer total clicks or scrolling. https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/dfbf5854-4458-43ae-9954-9f786354fc22/IMG_5350.PNG New Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.leahdorzweiler.com/when-and-where-sonny daily 0.75 2025-05-09 https://www.leahdorzweiler.com/spotlight-post daily 0.75 2016-09-28 https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1475075721410-T4ZGFIQ8EHGWAYUMLK5Z/ca0012.jpg Spotlight Post https://www.leahdorzweiler.com/rsvp daily 0.75 2019-03-29 https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/1553792079486-7OSHTF9FKXFZPMXZWYV1/pantone.png RSVP https://www.leahdorzweiler.com/portfolio daily 0.75 2024-10-28 https://images.squarespace-cdn.com/content/v1/5c7edf5c51f4d4bcef361020/c944052e-b916-4400-9f78-3d0fc46a91a3/Open+New+Account+-+poster+crop.png Portfolio - 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